Experiential Marketing · Delhi NCR · 2024
Retail Flagship Activation
Weekend takeover with live demos, influencer slots, and data capture at point of experience.
Overview
We choreographed staff roles, crowd control, and content moments so retail traffic converted to measurable leads.
Challenge
Store operations could not pause — activation had to coexist with trading hours.
Solution
Quiet hours install, mobile-first queueing, and off-peak strike so the store never closed.
Outcomes
2× baseline footfall during the window and a reusable playbook for other cities.
Gallery
