Experiential Marketing · Mumbai · 2025
Brand Pavilion Launch
Immersive pavilion for a national product launch with interactive demos and live programming.
Overview
Temporary architecture, lighting, and content loops turned a blank hall into a walk-through brand world over ten days.
Challenge
High footfall peaks and tight load-in windows next to an operational retail zone.
Solution
Phased build, night-only rigging where needed, and a guest-flow model tested in 3D before site.
Outcomes
40k+ visitors, sustained dwell time in hero zones, and press coverage across tier-1 outlets.
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